SOPHIE TRANCHELL

Sophie is in a league of her own. She founded Divine Chocolate back when a Fairtrade logo on food meant it cost more and tasted worse than its unfair alternatives. Sophie played the multitrillion chocolate industry at its own game and won.

Not only did Sophi create an enviable brand that demanded shelf space in high-end retailers, she also conquered the fierce battleground of supermarket chains, all whilst ensuring that Ghanaian chocolate farmers owned and co-managed the company through a high degree of transparency and shared governance.

Like a true pirate, Sophie’s success led directly to the chocolate-producing multinationals adopt- ing Fairtrade suppliers; the navy took from the pirate.