Purpose Disruptors

The Purpose Disruptors Network began as an open letter (below), calling for the advertising industry to come together to help address the climate crisis. They held our first sell-out, standing room only Climate Crisis Summit on the 25th June. 2019 and continue to push the industry to take meaningful action against climate change. i.e. not just lip service.

Dear Advertising,

The science is clear. We’ve only got 10 years to transform society to limit climate change to 1.5°C. This will require commitment from all sectors of society, including the advertising industry. Given that as an industry, we are unclear what actions we need to take, we’re inviting others who share our concern and desire to help, to an event on June 25th.

We are aware that as an industry, we have at times been complicit, knowingly or unknowingly, in exacerbating our current climate crisis through promoting unsustainable consumption on behalf of our clients. Yet, the very skills that have been used to shape the values, attitudes and behaviours of consumerism can also be used to help shift society to more sustainable ways of living. What do we need to start, stop and continue doing? What does industry leadership look like in the face of the climate crisis? Our choices now as an industry can help make the difference to the future of life on earth.

On June 25th, we’re going to be convening industry leaders in London to get practical about how we can tackle the climate crisis together. Join us. Can the industry come together and mobilise to stand up for the climate? Let’s tackle the biggest and most exciting brief we’ve ever been given. Let’s choose which side of history we want to be on.

Visit their website to find out who signed, and what they’re planning next.